Look Before You Leap Into a Shopping Cart for Your Website


Businesswoman pressing promotion and shipping type of modern buttons

Choosing an online shopping cart solution can be a very tedious process, especially considering that there are hundreds of options out there in the marketplace. And for some companies that ship themselves in very low volume, the choice may not be especially crucial to the success of the company. For other companies, however, the choice of a shopping cart is extremely important. In particular, those online merchants that use the services of an ecommerce fulfillment company should pay very close attention to this critical decision. In this case, the shopping cart selected can mean the difference between success and failure.

Don’t Use a Proprietary Web Store

Some fulfillment companies offer a custom, home grown shopping cart. Their sales pitch often includes how nicely it plays with their warehouse management system, how there is no integration involved, and how cost effective it is to implement. While some of this may very well be true, in reality the shopping cart almost permanently ties you into using their fulfillment services in the future. If the fulfillment company is great, then that isn’t so much of a problem. However, if their performance is less than stellar and a decision is made to move to a different provider, then switching shopping carts can quickly become a nightmare. Not to mention if you ever just simply wanted to bring the storage and distribution process in house. The better course of action is to steer clear of any in house web stores offered by fulfillment shipping companies. In the long run, it will save an enormous headache.

The Bigger Name Shopping Carts Offer a Safe Solution

There are a handful of shopping cart solutions that have gained tremendous popularity. In addition to the fact that they are very well supported and quite affordable, they’re also very popular with fulfillment companies. Because of this, fulfillment providers have already built pre-existing integration with them, making the entire set up process a snap. In many cases, the set up can be completed with only a few clicks of a button. This saves online merchants an enormous amount of time and money. Some examples of popular shopping carts include Magento, Shopify, and Volusion. Take a look at these options to save time, money, and headaches down the road when looking for a shopping cart solution that integrates well with outsourced fulfillment services.

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