Don’t Miss the Sale with Inadequate Ecommerce Software
Online merchants have to do everything possible to maximize their results, especially in these highly competitive times. And a great deal of attention is given to online marketing, special sales, social media, and other popular ways that retailers gain new business. But many companies fail to give appropriate attention to the ways that they can increase their conversions from visitors that are already on their website. And even less attention is given to “out of stock” scenarios.
Low Levels Have Become an Expected Norm
Unfortunately, the most widely used practice of dealing with low levels has been to notify customers during their online shopping experience that a particular item is currently out of stock. And sometimes an accompanying note to “check back soon” is placed on the web page, as if this will somehow magically attract the prospect back to the site at a later date. However, when people encounter the dreaded “out of stock” notice, they likely hit the back button and attempt to find a competitor that has the product or a similar product in stock. Out of stock items then become a serious “missed” opportunity.
New Software Advances Help Minimize Out of Stock Losses
Thankfully, new advances in ecommerce fulfillment software allow for innovative ways of handling out of stock items in order to minimize loss of business. In essence, they treat all items as if they are in stock, allowing customers to add to cart and complete some sort of checkout process despite the fact that some or all of the items are technically “out of stock”. The key here is that they allow an online merchant to collect contact information so that their sales team can follow up immediately in order to speak with the customer directly about the out of stock items.
Use Incentives to Close the Deal
With contact information and the ability to follow up with the customer directly, you’re armed with all you need in order to turn this potential lost sale into a home run. Instead of losing the business, you can offer to give the customer some sort of incentive in order to “wait” for the product to be replenished. This can come in the form of a percentage discount off of the product cost, free or expedited shipping, or anything else that you can think of to help minimize the disappointment. And the mere fact that you are proactively contacting them helps forge more of a relationship that can easily translate into further purchases down the road – because most of your competitors aren’t providing service to this extent. So think outside of the box when it comes to out of stock items and you may find that you’re able to further differentiate yourself from your competition.